User research

Learning outcomes

Met het onderzoeken van de gebruikerservaring van het project valideer ik de usability en UX en voldoe daarmee aan:

Learning outcome 2: User interaction (execution & validation) 
You execute and evaluate the user experience of an interactive product. You document the development process for the stakeholders.

Aanpak & methodes

Ten eerste willen we enkele van de ontwerpen die we hebben gemaakt A/B-testen. Momenteel hebben we de schermen gekozen waarvan we dachten dat ze het beste zouden zijn, we willen dit verifiëren met gebruikers.

Ten tweede willen we testen of de schermen werken met ons doel voor ogen. Dit doel is het stimuleren van herkenning bij de werknemers van SIMAC. Stimuleren deze schermen herkenning bij de werknemers van SIMAC?

We willen aspecten van de schermen meten en verbeteren, zoals het visuele ontwerp, de plaatsing van inhoud en andere relevante factoren.


User test 1

In conclusion, the feedback from this person was rather negative, but very useful. A part of that is that clearly this person is more externally motivated rather than intrinsically motivated. As was part of earlier research into motivation, people are often either mostly extrinsically motivated or mostly intrinsic.

Aside from this, the person mentioned it made them think of an ‘employee of the month’ plaque. This comparison makes sense, and is not something I correlated before. For someone that values team effort more than individual effort, it is not surprising screen four and five were the most appreciated.

Although the feedback is useful, it is also not completely relevant for our project. Once a name is seen, the interest dissipates. Therefore, this person might not fit the target audience.

Still, the feedback about causing a competition on the workforce is very useful, since this might be counterproductive. The fact that it could cause jealousy and make people feel underappreciated instead of more appreciated is certainly something we need to take into account.

User test 2

The feedback from this user is very applicable for our project. A lot of it was design-based, and often the exact opposite of the previous participant. Although the previous user was very keen on the business look of screens one and five, this user find those to be too bland. 

The advice was to make it more colourful, thereby drawing more attention. Coincidentally, this is true and supported by previous research into narrowcasting and advertisements. 

Usability-wise, there were some concerns. In screen two and screen four, there were elements that were not seen. Although this is less of an issue on a large screen where narrowcasting would take place, it is still and important observation. 

Finally, this person placed a lot of weight on the personal aspect of narrowcasting. Having pictures makes it more recognizable and possible cause conversations and recognition. Although that sounds obvious, not all designs had this in consideration. This person is more aligned with the target audience, and would, by own admission, feel recognized by this system. 

User test group

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